Trident Capital Management is an alternative investment manager based in Chicago, IL. Founder & CEO, Jay R. Feuerstein, frequently appears as a guest on CNBC, Fox Business News, Bloomberg and Yahoo Finance and was nominated as a Futures Magazine’s Top Trader in 2008, after netting a 43% return. I met Jay through referral, from a previous website I designed & developed for D’Orazio Capital Management. On our initial call, I asked Jay what he wants his visitors to know about Trident when they think of his brand or land on his website; he responded:
“There’s safety amid the chaos. It appears on the surface to be arcane but its actually safe.”
This quote is the essence of the brand we built for Trident Capital Management. We used it to design & develop their logo, business cards, letterhead, tear sheet and their most crucial marketing asset, their website.
The website was designed using Adobe XD and developed in WordPress, using the premium Enfold theme, with slight PHP customization. We used fluid transitions & loading effects and calming blue gradients to give the website a smooth user-experience, enforcing the feeling of “safety.”