I worked with YouniquelyFit, an in-home fitness company operating in New York City and San Francisco to do a complete rebranding and digital overhaul. During my initial Skype conversation with Chief Operating Officer, Debbie Casey, we discussed the shortcomings of the previous branding & web presence, inspiration for their future presence, target audiences on both coasts and conversion path for their white-glove services.
We designed an upbeat, modern logo featuring a healthy aqua-blue color and dual-font and, once refined, we moved onto the website design in Adobe XD. Our main aesthetic goals for the website were to keep it bright, modern and branded. To facilitate with the signup and class purchase process, I integrated MindBody CRM Branded Web Links so visitors could login to the client portal, purchase custom-made fitness classes and more—without ever leaving YouniquelyFit’s website.